Hate ads? This device could ensure you never see one again 10/14/2013 - 00:00 The unassuming rectangular box that you’re seeing can, in some ways, be thought of as a time machine. Its inventors, Chad Russell and Charles Butkus, conceived of the device as a way for users to surf web pages without being inundated by the proliferation of advertisements, reminiscent of how people experienced it in the good old early days of the internet. “The idea started as a casual conversation with a friend about how cluttered the internet had become,” says Russell.