"Digital advertising is coming to television advertising" - Customized commercials based on your viewing history

03/24/2015 - 00:00

By Jason Koebler | @jason_koebler -

​New methods of consuming TV means new methods of delivering ads. As the cord-cutting revolution continues, we're going to see new experiments with monetizing your attention. Here's one such experiment: The commercials shown to Google Fiber's television customers in Kansas City will be tailored to their viewing history.

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