Targeted advertising coming to a TV near you in the UK - Thank God for the mute button

01/15/2014 - 00:00

Households can be selected based on factors like age, location and life-stage, derived from a combination of Sky’s own customer data and information from consumer profiler experts such as Experian.

By allowing advertisers to cherry-pick their audiences the power of TV can now be used to greater effect by existing advertisers, whilst becoming accessible for the first time to niche brands, small and medium-sized businesses (SMEs) and location-specific advertisers.

Sky AdSmart gives you the flexibility to: Select the specific audience, from a set menu, that you want to reach Restrict your advertising to a specific region or city Show your ad only when your defined audience is watching