Coke in your Keurig? Coke annouces partnership with Green Mountain Coffee

02/06/2014 - 00:00

James O'Toole


Coke is coming to K-Cups, perking up Green Mountain Coffee's stock.

Coca-Cola (KO) announced a partnership Wednesday with Green Mountain Coffee Roasters (GMCR), maker of the popular Keurig single-serving coffee machine.

The news sent Green Mountain shares soaring more than 25% in Thursday trading. Green Mountain said it would undertake a "meaningful" share repurchase program to reduce dilution of existing investors' holdings.

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