Apple looking at new products and services that include TV ad skipping

07/15/2013 - 00:00

By Mark Gurman -

In its on-going quest to re-create the way that people think about viewing television, Apple has proposed a  TV ad skipping system for an upcoming service, according to reporter Jessica Lessin. As reported several times over the past couple of years, Apple has been seeking to bring a live (or on-demand) TV service to an upcoming product. However, it is unclear if this will be an entirely new display set or just an enhanced box.