Chrome, the browser used by over 50% of the Internet, is officially preferring HTML5 ads over Flash content, a move that should finally dump the failed media platform into the trash heap of history. Quoth Google:
In June, we announced that Chrome will begin pausing many Flash ads by default to improve performance for users. This change is scheduled to start rolling out on September 1, 2015.
Google warned Flash users and even supplied a helpful converter that would turn Flash ads into HTML5 automatically.