The lights are watching you - Intelligent lighting tracks shoppers movements

02/18/2014 - 00:00

  By <a href="">David Meyer</a> - <br><br>It’s easy to track people carrying smartphones while they’re outdoors, where GPS works best, but indoors is another matter. This is why we’re increasingly seeing new sensor systems such as <a href="">Apple’s iBeacon</a> that can help stores follow their customers as they browse the shelves. Such systems offer unprecedented opportunities for hyper-personalized marketing, sent to the customer’s mobile device on the basis of where they’re standing.<br><br><a href="">READ MORE ON GIGAOM</a>