No this is not an ad - Instagram feeds are about to get more ads with new API release

08/05/2015 - 07:05

LARA O'REILLY | @larakiara


Instagram has officially switched on its advertising API (application programming interface). It's a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival Google and Twitter.

The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning.

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