Gerry McGovern, Design Director and Chief Creative Officer for Land Rover commented:
“Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover’s new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow.”
Pioneering Technology
Land Rover reveals world’s first Transparent Bonnet concept allowing a new level of driver awareness with a ‘see-through’ augmented reality view of the terrain ahead, making the front of the car ‘virtually’ invisible from inside the cabin.
Cameras located in the vehicle’s grille capture data used to feed a Head-Up Display, effectively creating a ‘see-through’ view of the terrain through the bonnet and engine bay, breaking new ground in visual driver assistance. The technology, named Transparent Bonnet by its creators, shows how advanced technology will take Land Rover’s unrivalled capability to the next level.
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