Intel's new a la carte TV service to be called OnCue

07/14/2013 - 00:00

By Janko Roettgers -

Intel’s TV service, which the company’s Intel Media unit plans to launch before the end of the year, is going to be called OnCue, GigaOM has learned. The company has applied for trademarks for OnCue around the globe and tasked ad agency OMD to prepare the official introduction of the brand.

Intel is planning to launch a TV service before the end of the year that is meant to compete with traditional cable TV services by offering live TV feeds as well as a catch-up service and on-demand programming.