IKEA's new app shows you their furniture in your room - The benefits of augmented reality 

08/06/2013 - 00:00

By Morgana Matus -

Instead of trekking down to the IKEA showroom with your measuring tape, camera, and color swatches, you can now shop comfortably in your own home without the fear of buying something that does not fit with the rest of your decor. IKEA’s upcoming 2014 catalog, which will be released on August 25, will allow you to preview products in your home using augmented reality to ensure that your purchase is the perfect size, style, and color for your interior. IKEA’s iOS and Android applications will let you preview over 90 products, and the catalog will feature 50 pages that can be scanned for additional information.