Google squeezing cloud profits - Lowering prices 68% all around

03/25/2014 - 00:00

By Jack Clark - 

Google has dropped pricing for its public cloud services far below those of all of its rivals as the search kingpin seeks to eradicate the fat profit margins of the cloud industry.

The company announced on Tuesday at an event in San Francisco a 68 per cent price drop across the board for Google Cloud Storage, as El Reg told you over a week ago, along with a 32 per cent cut in on-demand compute pricing, and an 85 per cent price cut for its Big Query data analysis engine.