Ceres Holographic launches new transparent display prototype bringing holographic optical elements to vehicle windshields and windows

01/28/2020 - 19:00

Ceres Holographics, an innovative developer of thin-film Holographic Optical Elements (HOEs) for next-generation transparent display (TD) and augmented reality head-up-display (AR-HUD) solutions, today announced its latest TD prototype system that offers key advantages for automotive applications including full-color display, wide field of view and desired small package size. The system highlights the unique advantages of aligning Ceres’ HOE design, digital mastering, and replication equipment with the emerging class of automotive DLP technology from Texas Instruments.

“The automotive industry is undergoing a massive paradigm shift towards electric and autonomous vehicles that's fundamentally altering the driving and passenger experience and fueling demand for low-cost, high-performance transparent display and AR-HUD systems,” said Andy Travers, Chief Executive Officer of Ceres Holographics. “We are rolling out full-color, in-car transparent display applications on the front, side and rear car windows that are powered by Ceres HOEs, delivering optical power into car glazing illuminated with projectors using TI’s automotive digital micromirror devices (DMDs). By combining Ceres precision digitally mastered HOEs with the TI DLP5530-Q1 chipset, we dramatically reduce the projector package size while maximizing the end display performance.”

“Traditionally, the size of optic-based transparent display and augmented reality head-up displays has been too large to be widely used across the automotive industry,” said Tobias Nass, DLP Automotive manager at Texas Instruments. “But now, with the combination of DLP automotive technology and holographic optical films, developers can solve the number one challenge for augmented reality HUDs or transparent windscreen displays and realize a smaller projector package size that’s easier to integrate into their cars.”