Ogilvy Public Relations has announced that a media event will take place on August 5th in London to publicize the results of efforts by Mark Post, a researcher at the University of Maastricht in the Netherlands—he has been trying to grow palatable beef in a lab. An unknown person will be invited to taste the beef sample that has been grown from stem cells, in front of an invitation-only crowd of guests.
Growing meat from stem cells would allow for the production of meat without dedicating land to pasture animals.
READ MORE ON MEDICAL XPRESS
Beef grown from stem cells to have tasting event
