BY ANDREW LEONARD -
“Everyone agrees that advertising on the Internet is broken,” says Till Faida, CEO ofAdblock Plus, creator of by far the most popular ad-blocking software on the Web.
The soft-spoken German, visiting the San Francisco Bay Area to network and drum up support for his company’s “Acceptable Ads” initiative, sketches out a distressing scenario: Ads aren’t generating enough revenue, so websites are forced to run ever more “aggressive” ads — a maddening deluge of pop-ups, blinking banners, and autoplaying video and audio commercials. But as ads steadily become even more annoying, users click even less, forcing revenues down even further.
READ MORE ON SALON