By <a href="http://www.theregister.co.uk/Author/1938">Rik Myslewski</a> -<br><br>Apple has been granted a patent for a "<a href="http://www.techopedia.com/definition/29212/second-screen">second screen</a>" scheme for providing associated content – ads, info, and the like – to a secondary device such as a smartphone or tablet when you're viewing content on your primary display, e.g. your big-screen TV.<br><br><a href="http://www.theregister.co.uk/2014/06/24/apple_wins_patent_to_pump_ads_to_your_idevice_while_youre_watching_tv/">READ MORE ON THE REGISTER</a>